Thoughts on that pessimistic Vox article on making a living from a creative pursuit

Documenting my thoughts here about running a content marketing thing in the year of the content recession and leaner times (and layoff galore) in B2B tech.

Lessons from sushi and chendol on adding things isn’t always the best way forward to grow your business

Reflections on publishing content and doing content marketing when we’ve got so much to deal with in this world

Reflections on a 2nd year as a self-employed business owner

'Doing more with less' is 2023's version of 2020's 'the new normal'. It's a phrase that's everywhere.

And maybe you've seen or heard it too. But how do you really 'do more with less' in content marketing?

How to not get sucked into sensationalism and why it’s important for people who deal in any form of communications or content

Thought leadership - we hear the term used all the time, but what does it mean? My stab at defining this term

Every piece of content needs to answer the ‘So What’ question for your audience. Tips and resources to help you answer that question here

Repurposed content = make your content work harder = less frazzled content marketer. Here’s an easy way to get started

Is AI going to take your job? I don’t think so. Here’s why

I’ve compiled some of my favourite resources and thought leaders I read regularly to keep up with the exciting world of content marketing.