— About —
Joshua Poh:
Your freelance B2B SaaS writer
& content marketer for hire
Some things that bring me joy:
Reading, owning too many books and sharing about them on Instagram at @letmereadthis
Pontificating on life on my weekly(ish) personal newsletter
Research and going down rabbit holes around Internet culture, content and information
Bold colours, like the rich shade of blue that’s my house walls
I have enough tea to start my own tea cafe. My favourites? Fruity flavoured teas as they remind me of spring
Content marketers, does this
sound familiar?
Working in a growing tech start-up environment is exhilarating.
You’re often working with smart, motivated people. You wear many hats, discussing content strategy with your bosses to creating campaigns and content all on the same day.
Heck, you might even dabble in sales, product and design -just- because, start-up life. Plus, you see the results of your efforts.
But start-up life can also be overwhelming, with limited resources and shifting priorities.
That feeling of juggling -way- too many tasks for the workday - all due by tomorrow.
I know, because I’ve been there; both as a one-person marketing team or as leading a small marketing team.
Creating quality content requires dedicated time and focus - things content marketers in growing start-ups rarely have.
You’re overwhelmed, so you half-ass your content efforts and wonder why your content isn’t delivering results. Your boss asks why your content marketing metrics are down again this month.
But there’s a better way forward to get results from content without combusting.
Here’s where I come in to help you with these time-consuming tasks off your plate.
On a more serious note:
My path:
From marketing management to your content partner
— 2015 —
Dived into agency marketing head-first working on marketing campaigns for global and small-to-medium software companies.
I found connecting with my clients and solving their problems together with them fulfilling, and was pretty good at it!
— 2018 —
Scrappy startup life chapter begins! I built and led the overall marketing function while honing my content marketing chops at early-stage and Series A technology startups.
It was tons of fun and I worked with amazing people, but it was also intense. Which led to…
— 2021 —
COVID + lockdowns + startup life = burnt-out Joshua.
What I really enjoyed in marketing was connecting and educating through the written word. Thus, my content consultancy was born in September 2021
I share half-baked thoughts, content marketing tips outside your typical B2B space and reflect on solopreneur life
A peek at what you’ll get when you hire me as your content partner:
✔
Hands-on experience in B2B SaaS content strategy and SEO
✔
Versatile writer who loves teaching through words and obsessing over research
✔
A curious mind for the intersection of tech, e-commerce, FinTech and data analytics
✔
Sounds cheesy, but I love learning and honing my skills. Which is great when content marketing keeps changing.
Low-quality content hurts your brand more than you think. Thankfully, I get annoyed by mediocre content
Let me support your growth in crafting quality content that converts.
“Joshua has helped us save a lot of time and energy in creating quality content. He understands briefs fast and is quick to clarify any doubts with the team. He adapts the content angle and tone of voice to suit different audience segments and clearly expresses our value proposition, producing high-quality work which is on-time and well-researched. I also appreciate his proactiveness in offering ideas and suggestions beyond the brief to improve our content.”
